My Single buddy, a dating that is online started by the tv screen presenter Sarah Beeny, happens to be set up on the market for up to Ј15m.
Its major investors – Ms Beeny together with technology business Telecom Express – have employed the accountancy company BDO to deal with a purchase associated with company come early july.
First-round bids of between Ј10m and Ј15m had been submitted previously this thirty days, mainly by rival online dating sites businesses, however some equity that is private may also be interested. BDO declined to comment, while My Single buddy and Telecom Express would not get back phone phone calls.
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Ms Beeny, whom hosts Channel 4’s Property Ladder programme, owns about 40 % of My Single buddy, which she co-founded together with her buddy Amanda Christie in 2004.
Your website is exclusive for the reason that customers must nominate a pal who can compose a description of them – which, unlike other sites that are dating implies that a individual’s profile features both their particular terms and people of these buddy.
In search of relationship on the web has lost a lot of its stigma, analysts state. There is 25 % increase in visitors to UK dating sites in July – the peak that is highest in visits for 3 years, relating to Hitwise.
Final thirty days, internet relationship accounted for starters atlanta divorce attorneys 160 online visits created by computer users in Britain.
Although the investors are searching to offer My Single Friend, it really is recognized they’d think about offering a minority stake to aid overseas launch the website.
A supply stated: “the actual possibility is worldwide expansion because no body else in the field does this friend recommendation also it works very well. The website is quite gluey.”
My Single buddy draws 9,000 singles that are new thirty days from over the UK. its on course in order to make underlying earnings of about Ј1.5m this present year.
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A minumum of one equity that is private has bid for My Single buddy, however the main interest is from rival internet dating players. If they have submitted first rounds bids for My Single Friend, its suitors could include IAC, which owns Match, and the US company eHarmony while it is unclear.
Telecom Express, which gives on the internet and mobile solutions for news organizations, purchased its stake within my Single buddy a year ago. The organization additionally operates internet dating sites for papers and also the Classic FM radio place.
Ms Beeny claims her attempts that are own match-making provided her the theory for an online site where individuals could describe people they know. She additionally co-founded the web site Tepilo, which helps users to purchase, offer or allow their properties without any fees or payment.
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*My Single Friend may be the tenth-most popular subscription-based internet dating web web site in britain and has about 20,000 users.
*The likelihood of finding love online seem better for guys, at the very least in London and Manchester. In London, you will find 5,780 straight females hunting for males aged between 30 and 40, but just 3,800 guys looking for ladies in the age range that is same. In Manchester, the ratio of females searching for males, and vice-versa, is 460 to 300.
*The most popular dating that is online in great britain is Plentyoffish, even though this is partly since it is free. Plentyoffish accounted for 21.23 percent of visits to internet dating sites in July, in accordance with Hitwise.
*The biggest UK player with a membership model is Match, which received 7.3 % of dating traffic.
*Others featuring in Hitwise’s top ten include Gaydar and Intercourse in britain.